How to Make Sure Your Book Marketing Goals are SMART

Have you written a blog post about your personal goals/resolutions for 2012? Be sure to add it to our Self-Publishing Linkup!

The start of a year new year often means setting new goals – but how can you be sure you’ve set proper goals? Aiming too high or too low can be detrimental to the success of any goal, both in terms of you sticking to and ultimately meeting it.

Book marketing goals, in particular, can be problematic. Do I try to shoot for a certain number of sales? To add 50 new fans on Facebook? How do I know if a goal is appropriate and reachable?

The SMART system for evaluating goals gives you 5 quick and easy points with which to evaluate your goals. To make sure your 2012 book marketing goals are SMART, they must be:

Specific

Your goal must answer the following questions: Who (is involved)? What (do I want to accomplish)? Where (will the goal take place)? When (due date or period of time)? Why (benefits/reasons for accomplishing the goal)?

Measurable

You must have a way of objectively identifying progress toward your goal — be sure there’s an aspect that answers the questions “how much?” or “how many?” This can be easy for many marketing goals, as the end goal is a certain number of sales, new readers, likes on Facebook or followers on Twitter.

Attainable

Any goal you set can be attainable — but this is totally up to you. Ensure that you are completely willing to put in the time and effort to reach your goal. You MUST be realistic (see below)! If you think your goal seems out of reach, perhaps split it into two smaller goals that are more easily accomplished.

Realistic

As we said above, your goal must be something that you are WILLING and ABLE to work toward. Don’t be scared by lofty goals, however — they are often more frequently reached because the motivation (and reward) is so much greater. More work, more reward!

Timely

There’s no way around this one – you MUST have a due date/deadling for completion of your goal. Establishing a timeline allows you to not only create “baby steps” to get there (which hold you accountable) but also gives you the motivation to work harder as you see that due date approaching.

Is Your Goal SMART?

If your goal meets each of the criteria above, meaning it is (S)pecific, (M)easurable, (A)ttainable, (R)ealistic and (T)imely — congratulations! You have a S.M.A.R.T. goal!

Evaluation is Key!

No matter your goal, we always want to note that you MUST evaluate it on a regular basis (monthly usually works well). This lets you make any necessary adjustments on-the-fly while still moving forward. Don’t wait until the goal is totally lost (or, even worse, the end of the year) to take another look at it!

What Do You Think?

What book marketing goals have you set for 2012? Is the SMART system a good tool to use to evaluate goals? Share your thoughts in the comments (or, on your own blog)!

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