Anyway, in this particular post I’m going to talk about something extremely important in writing sales copy that might be obnoxious, and hard to accept for most people out there.

Before I dive right into what I’m about to tell you, I want you to listen to a story, a true story of me, myself working in my father’s industrial gas company. (Honestly, I really hate working there)

The story goes like this:

More: continued here